Event consultant and public relations manager for 2014 and 2015 RRP Thoroughbred Makeovers. Back Forty has consulted on the 2014 and 2015 renditions of the Retired Racehorse Project Thoroughbred Makeover, the only national event catering to the owners of off-track Thoroughbred horses.
The event, now in its third year, has grown 10 fold from its inception in 2013 and has received recognition from industry leaders, corporate sponsors and fans for its importance in increasing the market for Thoroughbred ex-racehorses. 600 attended the first year and ticket sales are expected to exceed 3,000 for the 2015 version, held at the Kentucky Horse Park in October.
Event designer and project manager for Landmark's 2010 and 2011 Crop Management Field Seminar . The events saw a 400% increase in attendance and a 250% increase in corporate sponsorship. In its first year under the revamped format, the event won the 2010 AnswerPlot of the Year award from Land o'Lakes/Winfield, beating out 150 other events around the US. Now an annual event at Landmark that draws 500+ plus attendees from a 200 mile radius in addition to hosting dozens of paid corporate sponsorship trade show booths, this event has become a benchmark for ag retail-hosted events nationwide.