Market Strategy

Landmark Services Cooperative

Landmark Services Cooperative

  • Oversaw the complete redesign and execution of corporate marketing strategy for largest agricultural cooperative in Wisconsin that was an integral part in an increase in sales from $288 million in FY2010 to $478 million in FY2011.
  • Revamped corporate web, social media and print communications to re-position Landmark from a commodity seller to a service-based, knowledge provider.
  • Created and facilitated an internal Sales Leadership group, teaming with cross-divisional managers to accomplish strategic sales goals that culminated in a 65% increase in overall sales in FY2011.
North Dakota Horse Park

North Dakota Horse Park

  • Created an overall marketing strategy that led to two straight seasons of double-digit growth in on-track handle, attendance and overall revenue while battling the deepest recession in 30 years.
  • Targeted and created excellent response from coveted 18-35 year-old demographic through strategic media placement, unique product positioning and re-branding of horse racing image.
  • Developed new business relationships that created a 1500% increase in on-track corporate group sales, sponsorships and advertising at the track.


Gate to Great

  • Re-positioned and re-branded former Thoroughbred breeding farm as a premier off-track Thoroughbred (OTTB) training farm in US.  Resulting in an immediate 50% increase in overall sales per quarter.
  • Designed web and social media marketing program that saw a 1500% increase in website traffic and a ramp up to 4,000 Facebook page likes in just 8 weeks on the market.
  • Created collateral marketing avenues including book publication, calendar sales and apparel.

What's New

Welcome to the American Competitive Trail Horse Association (ACTHA) as a new client!  As a full service marketing client, we look forward to opeing a new chapter for this great organization!

 

Client Gate to Great and Dale Simanton take second in Ranch Work Discipline at 2015 TCA Thoroughbred Makeover.  A huge congrats to Dale and his team for their placing so high at this national event..losing first by on 0.05%!

 

Retired Racehorse Project hits 125,000 on Facebook!  Their journey to the top of all racing-related sites only took 16 months. Congrats!

 

Welcome to Energy Solutions Partners are our newest client.  Keep an eye out for their brand new website and social media presence soon!

 

Launch of Art by D. Snowden website and social media.  See the newly redesigned site at www.dsnowden.com.

To Reach Us:

Back Forty Media and Marketing
Vermillion, SD


Phone: (605) 660-6599

Email: backfortymarketing@gmail.com

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