Market Strategy

Landmark Services Cooperative

Landmark Services Cooperative

  • Oversaw the complete redesign and execution of corporate marketing strategy for largest agricultural cooperative in Wisconsin that was an integral part in an increase in sales from $288 million in FY2010 to $478 million in FY2011.
  • Revamped corporate web, social media and print communications to re-position Landmark from a commodity seller to a service-based, knowledge provider.
  • Created and facilitated an internal Sales Leadership group, teaming with cross-divisional managers to accomplish strategic sales goals that culminated in a 65% increase in overall sales in FY2011.
North Dakota Horse Park

North Dakota Horse Park

  • Created an overall marketing strategy that led to two straight seasons of double-digit growth in on-track handle, attendance and overall revenue while battling the deepest recession in 30 years.
  • Targeted and created excellent response from coveted 18-35 year-old demographic through strategic media placement, unique product positioning and re-branding of horse racing image.
  • Developed new business relationships that created a 1500% increase in on-track corporate group sales, sponsorships and advertising at the track.

Gate to Great

  • Re-positioned and re-branded former Thoroughbred breeding farm as a premier off-track Thoroughbred (OTTB) training farm in US.  Resulting in an immediate 50% increase in overall sales per quarter.
  • Designed web and social media marketing program that saw a 1500% increase in website traffic and a ramp up to 4,000 Facebook page likes in just 8 weeks on the market.
  • Created collateral marketing avenues including book publication, calendar sales and apparel.

To Reach Us:

Back Forty Media and Marketing
Vermillion, SD

Phone: (605) 660-6599


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