Public Relations

Retired Racehorse Project

  • Successfully pitched and wrote stories related to the organization's premiere event to both industry and mainstream media that directly resulted in increased web and social presence, increased corporate sponsorship and increased event attendance.
  • Managed editorial calendar for key organizational press releases, allowed stories to maintain an active media presence throughout the entire year.
  • Actively interfaced with members and contestants to glean new stories to support social media, web and press outlets.

Landmark Services Cooperative

  • Generated weekly-monthly positive press headlines in region's largest daily newspaper, weekly ag journals and local ag radio talk show.
  • Executed strategic marketing agreement with region's largest Ag radio show that resulted in regular coverage of live events for agronomy, grain and animal nutrition divisions.
  • Successfully managed PR for executive leadership transitions, merger and constructions projects over a two-year period with little to no negative press or public comment.
  • Engaged local educational groups in hands-on agricultural learning that successfully built rapport with local institutions and media.

North Dakota Horse Park

  • Planned and implemented a media relations strategy that resulted in over a dozen positive front page headlines for horse racing in the region’s largest daily newspaper.
  • Through appointment to ND Racing Commission Advisory Council, brought horsemen’s groups with several divergent ideas together to create positive outcomes and industry unity.
  • Effectively led service club groups, university classes and youth club seminars as part of a community outreach program to enhance positive perception of live racing in the region.

Gate to Great

  • Engaged national media in campaign to bring awareness of OTTB training program that resulted in article placement in largest industry magazine, nationally-syndicated radio interview and viral social media outreach.
  • Engaged local media in covering successful business story that resulted in television and newspaper coverage over several weeks.

To Reach Us:

Back Forty Media and Marketing
Vermillion, SD


Phone: (605) 660-6599

Email: backfortymarketing@gmail.com

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