Who We Are

Back Forty Media and Marketing is a full service consulting firm specializing in managing marketing and media portfolios for rural, agribusiness and equine industry customers.



Heather and her "Triple Crown" winning Cyclone Larry (movie horse extraordinaire!)

Heather Benson

Owner/Managing Partner



As an agribusiness marketing executive with over a decade of experience in all facets of advertising, public relations, event and sales management, Heather Benson brings a wealth of experience to the customers of Back Forty.   Through a combination of marketing know-how and big picture thinking, she has worked with clients from small horse breeders to half-billion dollar ag retail companies to successfully create new customers, meet the challenges of a changing marketplace and create new ideas to keep their businesses relevant in the 21st century.  



In her own words: I have always tried to live by the motto "it's all about the stories"...stories that have led me through a lifelong journey as a horsewoman, marketing guru, corporate executive and racetrack manager.  This motto has not only taken me on many an interesting journey in life (ever walk into your broodmare barn only to find a baby tiger tied up in a foaling stall?); it has allowed me find creative ways to help others tell their unique stories.  I love to listen, learn and then jump right into helping my clients tell their stories in a way that connects them with customers.  You don't have to have a tiger in the horse barn to have an interesting story, you just need to be passionate about what you do and I will be there at your side finding a way to tell the world about it!


Phone: 605-660-6599

Email: backfortymarketing@gmail.com

What's New

Welcome to the American Competitive Trail Horse Association (ACTHA) as a new client!  As a full service marketing client, we look forward to opeing a new chapter for this great organization!


Client Gate to Great and Dale Simanton take second in Ranch Work Discipline at 2015 TCA Thoroughbred Makeover.  A huge congrats to Dale and his team for their placing so high at this national event..losing first by on 0.05%!


Retired Racehorse Project hits 125,000 on Facebook!  Their journey to the top of all racing-related sites only took 16 months. Congrats!


Welcome to Energy Solutions Partners are our newest client.  Keep an eye out for their brand new website and social media presence soon!


Launch of Art by D. Snowden website and social media.  See the newly redesigned site at www.dsnowden.com.

To Reach Us:

Back Forty Media and Marketing
Vermillion, SD

Phone: (605) 660-6599

Email: backfortymarketing@gmail.com

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