As an agribusiness marketing executive with over a decade of experience in all facets of advertising, public relations, event and sales management, Heather Benson brings a wealth of experience to the customers of Back Forty. Through a combination of marketing know-how and big picture thinking, she has worked with clients from small horse breeders to half-billion dollar ag retail companies to successfully create new customers, meet the challenges of a changing marketplace and create new ideas to keep their businesses relevant in the 21st century.
In her own words: I have always tried to live by the motto "it's all about the stories"...stories that have led me through a lifelong journey as a horsewoman, marketing guru, corporate executive and racetrack manager. This motto has not only taken me on many an interesting journey in life (ever walk into your broodmare barn only to find a baby tiger tied up in a foaling stall?); it has allowed me find creative ways to help others tell their unique stories. I love to listen, learn and then jump right into helping my clients tell their stories in a way that connects them with customers. You don't have to have a tiger in the horse barn to have an interesting story, you just need to be passionate about what you do and I will be there at your side finding a way to tell the world about it!